Editorial Guidelines

At Bathroom Renovations Wellington, our goal is to produce clear, reliable, and expertly crafted content for homeowners, landlords, designers, and project managers across the Wellington region. Whether we are explaining a step-by-step renovation process, comparing fixture and material options, or sharing maintenance tips, every article reflects our core values of accuracy, professionalism, expertise, and trust.

These editorial guidelines support our in-house team, digital partners, and contributors in creating high-quality content that aligns with the tone, purpose, and technical standards of Bathroom Renovations Wellington.

1. Accuracy and Trustworthiness

Content under Bathroom Renovations Wellington must be factual, current, and informed by real bathroom renovation experience.

Technical precision: All details regarding waterproofing, plumbing, tiling, electrical work, and ventilation should reflect New Zealand building standards.
Verified sources: Use reliable references such as the NZ Building Code, MBIE guidance, and recognised suppliers.
Citations: Where statistics or regulations are mentioned, provide clear attribution and links.

2. Brand Voice and Tone

The voice of Bathroom Renovations Wellington is professional, approachable, and client-focused.

Authoritative yet friendly: We share expertise without overwhelming readers with jargon.
Helpful and practical: Articles should guide homeowners toward confident, informed decisions.
Definitions where needed: Explain terms like waterproof membranes or IP-rated lighting clearly.

3. Formatting and Readability

All content must be easy to read and visually clear.

Use H1 for titles, H2 for main sections, and H3 for subsections.
Keep paragraphs concise (2–4 sentences).
Use bullet points and bolding for emphasis where appropriate.
Include calls-to-action such as: “Contact Bathroom Renovations Wellington to book your free consultation.”

4. SEO and Online Visibility

Optimised content ensures potential clients find Bathroom Renovations Wellington easily.

Keyword integration: Naturally weave renovation-related terms into copy without overuse.
Meta descriptions: Write engaging summaries that encourage clicks.
Internal links: Reference related services, FAQs, and contact pages to improve navigation.

5. Originality and Ethics

All content must be unique and authentic to Bathroom Renovations Wellington.

No plagiarism: Avoid copying from competitors.
Credit sources: Attribute any external data, images, or resources.
Human oversight: AI tools may assist, but a qualified editor must approve final drafts.

6. Media and Visual Standards

Images and videos must strengthen and clarify written content.

Use authentic project photos from Bathroom Renovations Wellington when possible.
Ensure all media is high-quality and legally licensed.
Provide descriptive alt text for accessibility and SEO.

7. Key Content Categories

Content for Bathroom Renovations Wellington will generally cover:

Bathroom renovation planning and design guides.
Step-by-step installation and upgrade processes.
Seasonal maintenance and care advice.
Case studies showcasing completed projects.
Local council compliance and consent updates.
Cost insights and budgeting resources.

8. Editorial Workflow

We follow a structured review and publishing process.

Initial review: Check tone, structure, and technical accuracy.
Editing: Improve clarity, engagement, and SEO performance.
Final approval: A senior editor signs off before publishing.
Ongoing review: Refresh content regularly to maintain accuracy and relevance.

9. Accessibility and Inclusivity

Content under Bathroom Renovations Wellington must be inclusive and accessible.

Use respectful, non-discriminatory language.
Structure content for screen-reader compatibility.
Clearly label sponsored or affiliate content.

10. Content Longevity and Updates

We ensure all content remains useful over time.

Review cycle: Revisit all articles every 6–12 months.
Prompt updates: Correct inaccuracies immediately.
Evergreen approach: Prioritise topics that remain relevant with only minor updates.

Want to Contribute?

If you have knowledge in bathroom design, renovation planning, plumbing, tiling, waterproofing, or related trades, Bathroom Renovations Wellington welcomes your contributions.

📧 Email your pitch or article idea to: info@bathroomrenovationswellington.co.nz

Help us expand the Bathroom Renovations Wellington content library and provide homeowners with accurate, actionable, and inspiring renovation information.

To connect with our editorial team, visit our Contact Page: https://bathroomrenovationswellington.co.nz/contact-us/